Monday, November 18, 2013

This tutorial explains the process and some how-to's for vector mascot design in Adobe Illustrator. Tips and tricks for your future project for Mascot Design.

What you need for this tutorial is:
1. Paper and pencil.
2. Scanner. 
3. Photoshop. 
4. Illustrator. 
5. Basic concepts of Photoshop and Illustrator. 
6. A lot of patience. 
7. Optional : Digitizer tablet. 

Brief

The first thing to do is to know our client. This is why we have a tool called Briefing, which is a series of key questions to assist you in understanding the company and its requirements. Nonetheless, it can be done in a more or less formal way.
In this case we’re going to design a character for a horror movies producer. The requirement was a monkey as the mascot, the catch being that it was not to be your typical nice monkey. So we came up with the idea of making its clothes include a straight jacket and for it to have a knife with blood… lots of blood! It had to look nice, yet intriguing at the same time.

Traditional Drawing and Photoshop Retouches

I always advice you to start any design the traditional way, with pencil on paper, especially if it’s an illustration. As good as your Wacom tablet may be, it’ll never be as accurate as a conventional pencil.


The image at the left is my pencil sketch, I start drawing with a red pencil, and when I’m satisfied with the results I remark the lines with a graphite pencil. As you may notice, it is more of a sketch than a finished drawing. Unfortunately my line quality isn’t as good as some comics professionals, but fret not about that because this is why we have a computer! When I get something decent as a start point, I scan it to Photoshop and start to move things around, play with the facial expressions, the pose and various other elements of the design … until I get something I like (image below).

Take a look at how the character evolves during the process. If you don’t have a very clear perception of what you want to do it’s always better to start with just about anything and then retouch it until you get what you’re looking for. And don’t get disheartened if you can’t get it at the first attempt, it’s common for such a thing to happen.


See the full tutorial on SOSArmy
[link]

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